A Message From Our Founder

With evolved knowledge comes enhanced clarity, and yet, despite all of the mounting research in nutrition science, healthy eating has never been more complicated. As a dietitian, I see how overwhelmed people feel trying to put a basic balanced meal on a plate when they’re met with competing messages around food. One day, your For You Page is riddled with keto carnivore steak and egg sandwiches, the next, it’s pushing whole watermelons as a complete raw vegan meal. The idea of what constitutes “healthy food” has become as divisive as politics and religion, where someone’s diet has become their whole personality. And I’m a dietitian, so of course I think diet and food are important. But in contrast to what the old Hippocrates adage may suggest, we are more than what we eat. Much, much more. Your diet restrictions, food preferences, health goals, and schedule should not dictate your every day. I truly believe that when we’re able to relieve ourselves of the mental burden of trying to eat “perfectly,” we open up space for other acts of self care, pleasure, self-fulfillment and food freedom. 

Moreover, as a woman, I know that the wellness industrial complex, with all its grifts and pseudoscience, targets women more than anyone. That's why I wanted to formulate my own product to make wellness for women that is simple, straightforward, and science-backed. It's also why I partnered with another woman in this venture. We're stronger together.

As a dietitian, I have long been an advocate for a well planned supplement regimen to help take the guesswork out of eating well. But, I’ve also made it clear that the supplement world as we know it today is a bit of the Wild West. It’s oversaturated, overcomplicated and typically leaves people feeling more confused than confident that their diet needs are (or are not) being met. And because the supplement industry is not well regulated, it’s up to the consumer to discern if a product is effective, safe or even contains what it claims. Understandably, it’s hard to relinquish diet control when you’re completely left in the dark.

My goal for neue theory is to make nutrition easy, effortless, and more intuitive for you. To take one big wellness decision fully off your plate. We know your health is a huge responsibility, which is why we set out to develop products you can wholeheartedly trust. Clear transparency, evidence-based ingredients and doses that actually work. 

Remember, wellness is more than just vitamins, bubble baths and HIIT. It’s giving yourself the space for your diet to be imperfect, spontaneous, and messy, while taking small actions to effortlessly help you still feel your best. Eating well in 2024 often feels like a futile task. We’re on a mission to make nutrition easy, effortless, and more intuitive for you with evidence-based, delicious supplements that support your goals. We've done the work for you so you don't have to.

We look forward to welcoming you to the neue theory family, consider us your daily dose of self care. 

Abbey Sharp

Registered Dietitian
Co-Founder, CEO neue theory